ASA Computers And Submer Partner To Provide High-Density Server Solutions For Immersion Cooling

ASA Computers and Submer's New Partnership

Partnership to help address today's challenges faced by data centers

SUBMER, a leading innovator in advanced immersion cooling solutions for data centers and Cloud and Edge computing, is pleased to announce its latest partnership with ASA Computers, a leading IT solution provider that has been delivering innovative systems to rack solutions across the globe for over 30 years. The agreement was forged out of a need to provide an alternative solution for the datacenter industry in decreasing energy usage and costs, increasing compute density, capacity (Power, Cooling, Space), reducing operating and capital expenses and more

The impact of the Submer and ASA Computers partnership

The partnership will provide ASA Computers with the perfect platform for its latest offering of servers. ASA HPC Triton® is the first high-density server built specifically for Immersion Cooling and will be fully submerged in Submer's cooling technology. The Triton® server is a custom-designed, custom manufactured, ultra-dense computing machine in a single 1U node with 6 GPU. This will provide Submer and ASA customers the flexibility to find the perfect hardware fit to solve critical business issues and run all of it in the most energy-efficient manner possible.

From a customer perspective, it gives the opportunity to purchase a full turn-key solution; compute and cooling system, from a trusted partner. Unlike other solutions in the market, ASA Computers have designed the first generation of servers specifically for Immersion cooling, overcoming potential barriers and challenges that occur due to retrofitting servers that were originally made to be cooled using air. The immersion-first approach of this solution means customers will also benefit from the best product support and warranties currently available for immersion cooling.

Submer's SmartPod technology, the company's flagship product that has been purpose-built to empower users to effortlessly scale their operations while simultaneously saving space and energy and increasing compute capacity. The SmartPod range is compact, with >100kW dissipation capacity and a 1.03 PUE. Accommodating 21" Open Compute and/or 19" HW and a flexible busbar system supporting multi-zone 12v & 48v configurations.

More and more data centers are rethinking their cooling strategy, with many now considering immersion cooling technologies. The immersion cooling market is expected to grow at a compound annual growth rate (CAGR) of 22.8% from 2020 to 2027. The market is driven by the rise in global IP traffic and the demand for supercomputers and hyperscale data centers worldwide. Immersion cooling offers data centers the ability to keep up with the increasing demand for higher power density along with many other advantages such as a reduction in CO2 levels, power usage and better Total Cost of Ownership (TCO).

How will Submer help ASA Computers achieve their goal

"SUBMER and ASA COMPUTERS are bringing to market a solution that enables our clients to operate the next generation of immersion-born high-density computing systems that mitigate thermal challenges and increasing efficiency and sustainability. The perfect combination backed by the peace of mind brought by a server manufacturer that fully supports and understands immersion optimised compute architectures." Daniel Pope, CEO and Co-founder of Submer

"We're very proud of our partnership with Submer, they are known within the industry for being a leader in Immersion Cooling solutions. We are confident that the partnership will be successful for both the customers and ourselves. We believe that the combination of Submer's technology and our new ASA HPC Triton® server, is the perfect solution for those wishing to overcome the challenges that the industry is currently facing and future-proof their datacenter" Arvind Bhargava, CEO of ASA Computers

About ASA Computers

ASA Computers Inc Logo

Founded in 1989 and headquartered in Fremont, California, ASA Computers Inc. has been the leading IT solution provider & rack integration partner for HPC, cloud, and data center. We pride ourselves in providing superior server-to-rack design at competitive costs. ASA Computers offers a wide variety of engineering capabilities and services plus extensive knowledge at both system-level and rack level to address all your IT infrastructure needs. For more information about ASA Computers, please visit www.asacomputers.com.

About Submer

Submer Logo

Founded in 2015, the company provides best-in-class solutions for HPC, hyper-scale, data centers, Edge, AI, DL, and blockchain applications. Submer allows data centers around the world to harness the power of immersion cooling to reduce consumption, costs, and latency while simultaneously increasing deployment speed and computer density per sqm. Submer is committed to providing the industry with state-of-the-art technological solutions that are innovative and smart while simultaneously increasing levels of sustainability and efficiency.

Headquartered in Barcelona, with offices in Ashburn, Virginia and Palo Alto, California, Submer consists of an international team of engineering, technological and business experts.

Triton is trademarks of ASA Computers, Inc. or its subsidiaries.

You can also write to us at sales@asacomputers.com or call us at 1 (650) 230-8000.

ASA Computers Welcomes OnLogic Edge Computers and Servers to their Solutions Portfolio

ASA Computers and OnLogic's New Partnership

ASA Computers (www.asacomputers.com) and OnLogic (www.onlogic.com) have announced that OnLogic's industrial edge computers, panel PCs, and servers have been added to the ASA Computers portfolio, building on their history of providing high-quality IT and server solutions. The ASA Computers' team of solution experts now have access to OnLogic's industry leading hardware to offer holistic technology solutions to their customers. OnLogic systems are now available through www.asacomputers.com/OnLogic.

"ASA Computers has a long history of providing high quality server solutions to meet the unique use cases of their customers. With OnLogic hardware now available through ASA Computers, their team will be able to offer leading edge computing solutions as well as to expand their comprehensive server lineup," said Brett Mancini, VP of Sales at OnLogic. "ASA Computers have proven themselves to be indispensable to their customers and we are excited to team up to provide market-leading solutions."

ASA Computers Inc

OnLogic Industrial and Rugged edge computers feature the company's Hardshell™ fanless technology. By eliminating the fan as a point of failure and preventing ingress of dust and debris thanks to ventless enclosures, OnLogic systems thrive where traditional computers fail. OnLogic's Rugged line goes even further, offering resistance to shock and vibration as well as more extreme temperatures, making them well suited for heavy industrial or in-vehicle applications.

OnLogic's line of Panel PCs offer resistive or capacitive touch screens paired with rugged computers to provide a HMI solution in demanding environments. Operators can utilize leading software solutions from OnLogic partners, including Inductive Automation, ThinManager, EdgeIQ and IGEL, to maintain visibility and control over their facility.

OnLogic Servers such as the MK, powered by the AMD EPYC™ processors, are highly expandable and customizable to meet the needs of even the most specialized applications. With OnLogic edge servers, processing, service delivery, storage and IoT management can all be handled on-site, saving computational time, reducing bandwidth costs and improving latency.

"Edge computers and Panel PCs are an integral piece of the modern technology landscape. ASA Computers is proud to welcome OnLogic hardware to our portfolio of solutions, offering flexibility to determine where and when data processing, storage, and transfer occurs," said Robert Chen, VP of Sales at ASA Computers. "Combined with OnLogic's unique and highly-configurable server line-up, our partnership reflects our dedication to provide the widest range of solutions to meet the individual needs of our customers."

To learn more about OnLogic hardware, visit www.onlogic.com or www.asacomputers.com/OnLogic.

About ASA Computers

Founded in 1989 and headquartered in Fremont, California, ASA Computers Inc. has been the leading IT solution provider & rack integration partner for HPC, cloud, and data center. We pride ourselves in providing superior server to rack design at competitive costs. ASA Computers offers a wide variety of engineering capabilities and services plus extensive knowledge at both system level and rack level to address all your IT infrastructure needs. For more information about ASA Computers, please visit www.asacomputers.com.

About OnLogic

OnLogic is a global industrial computer manufacturer who designs highly-configurable, solution-focused computers engineered for reliability at the IoT edge. Their systems operate in the world's harshest environments, empowering customers to solve their most complex computing challenges, no matter their industry. Fueled by a unique, direct-to-customer business model that combines vertical integration, modular product design, and a powerful online platform, OnLogic produces computers designed to last, built to order, and delivered in days. Founded in 2003 as Logic Supply, the company has offices in the U.S., Netherlands, Taiwan and Malaysia. Learn more about how OnLogic has helped more than 70,000 customers worldwide advance their ideas at www.onlogic.com or on Twitter @OnLogic.

AMD EPYC is trademarks of Advanced Micro Devices, Inc. or its subsidiaries. Hardshell is trademarks of OnLogic or its subsidiaries. Other trademarks may be trademarks of their respective owners.

You can also write to us at sales@asacomputers.com or call us at 1 (650) 230-8000.

ASA Computers/Racklive Awarded Titanium Partner Status with Dell Technologies

The highest tier Dell partnership status enables ASA Computers/Racklive to provide customers with world-class enterprise solutions and global support

Fremont, California — May 18, 2021 — ASA Computers and its' Data Center Division, Racklive, is pleased to announce they have been awarded Titanium partner status with Dell Technologies.

The Dell Titanium partner status stands as a reason for customers to trust ASA Computers/Racklive with their on-prem IT infrastructure needs. This partnership reflects decades of gathered and applied industry knowledge with an engineering team led by Chief Architect to provide expert IT support for businesses across every industry from advanced analytics, cloud, security to data centers.

ASA Computers Inc

Whether it is for a high mix, low volume or low mix, high volume system build, the joint partnership and solution offerings can be scaled and configured to meet any infrastructure challenges by delivering an end-to-end seamless experience to fuel customers' growth from the edge to the data center to the cloud. In addition to providing customers access to Dell's technologies, ASA Computers/Racklive's onsite capability to simulate customers' remote on-prem infrastructure environments assure that the integrated solutions can meet and exceed customers' most demanding business continuity requirements.

"We appreciate this partner award recognition from our core technology partner." said Arvind Bhargava, CEO of ASA Computers. "Digital transformation is driving the need for companies to keep up with the ever changing technology. With the Dell Titanium partner status, ASA Computers and Racklive can leverage Dell's full line of portfolio to provide transformative value and innovative solutions for customers in achieving their mission-critical goals." For more information on the Dell solution offerings, please visit ASA Computers or Racklive.

About ASA Computers

Founded in 1989 and headquartered in Fremont, California, ASA Computers has been the leading IT solution provider for HPC, cloud, and data centers. We pride ourselves in providing superior server to rack design at competitive costs. ASA Computers offers a wide variety of engineering capabilities and services plus extensive knowledge at both system level and rack level to address all your IT infrastructure needs. For more information, visit https://www.asacomputers.com.

About Racklive

Established in 2011, Racklive is the Data Center Division of ASA Computers. As a leader in rack integration solutions, Racklive offers a full suite of services from pre-deployment data center site surveys, field deployment services to customizable global support services. Our team of engineering and manufacturing experts leverage strategic technology partners to deliver the most optimized turnkey data center solutions in meeting the demands of tomorrow. For more information about Racklive, visit http://www.racklive.com or see our latest video highlights.

Dell, EMC, and other trademarks are trademarks of Dell Technologies Inc. or its subsidiaries. Other trademarks may be trademarks of their respective owners.

You can also write to us at sales@asacomputers.com or call us at 1 (650) 230-8000.

ASA Launches TRITON Server — The first high-density server built specifically for Immersion Cooling.

ASA launches Triton server, the very first offering of servers for Immersion Cooling. With 6 Nvidia GPUs, Triton exceeds the demand for high-density computing in a compact 1U form factor.

Fremont, California — July 08, 2020 — ASA Computers Inc is excited to announce the release of new offering of servers for Immersion Cooling. ASA's Triton is the first high-density server built specifically for Immersion Cooling. It is not just a bare-bone design with fans removed. Starting with the meticulous engineering of its chassis, manufactured in the USA, then onto high-end componentry - CPU, Memory, NVME SSD, GPUs; The Triton server is a custom designed, custom manufactured, ultra-dense computing machine with 6 GPUs in a single 1U node.

ASA Triton Server
Patent Pending United States Patent and Trademark Office

Often associated with high-density servers is the excessive heat generation and excessive cooling expense. Since Triton was engineered for Immersion cooling, the additional heat is a non-factor due to the effective cooling properties of the tank fluid that has a larger cooling surface area than conventional air-cooled datacenters. The operating temperatures are regulated within a specific range allowing for components and the overall system to perform in optimal conditions.

ASA TRITON Features & Benefits

• Multi-GPU (x6) optimized thermal designs for highest performance and reliability.

• Advanced GPU interconnect options for best efficiency and lowest latency.

• Leading GPU architectures based on NVIDIA GPUs and NVMe SSDs.

• Dedicated full x16 Bandwidth by taking advantage of the AMD Rome processor with 128 x PCI-e x16 lanes.

• Optimized for: AI / Deep Learning, Virtual Desktop, Scientific Research, 3D Rendering Farm, Blockchain and HPC workloads.

For more information, please visit https://www.asacomputers.com/triton.html.

This server is available now and is being Beta tested in the field.

About ASA Computers

Founded in 1989, ASA Computers is based in Fremont, California and is privately held. ASA Computers is a recognized leader in server products with solutions for Enterprise systems, Storage, HPC, Machine Learning and Artificial Intelligence. ASA has been manufacturing server equipment in the Silicon Valley for over three decades.

For more information, please visit www.asacomputers.com.

On Twitter (@asacomputers)
On LinkedIn (@asacomputers)
On Facebook (@asacomputers)

You can also write to us at sales@asacomputers.com or call us at 1 (650) 230-8000.

CyberLink's FaceMe® Security AI Facial Recognition Announces Partnership with ASA Computers for Smart Visitor Management

The solution, with applications for retail, banking, smart security and more, integrates FaceMe's highly accurate facial recognition engine with first-class hardware

TAIPEI, TAIWAN — May 19, 2020CyberLink Corp. (5203.TW), a pioneer in AI and facial recognition technologies, today announced a strategic partnership with ASA Computers, a leading server solutions provider. The partnership includes integration of FaceMe® Security facial recognition technology into ASA's FR-1 security appliance, an all-in-one and accessible way to bring facial recognition technology to businesses for smarter visitor management.

CyberLink's FaceMe® Security AI Facial Recognition Announces Partnership with ASA Computers for Smart Visitor Management

Industry applications span retail, banking, smart security, commercial building access management and more. Powered by FaceMe® Security, ASA FR-1 enables personalized customer experiences by notifying sales associates upon arrival of VIP customers, informing hosts of the presence of registered visitors, streamlining loss prevention facility monitoring by instantly alerting security of known blacklisted individuals, or record employee time and attendance automatically. FaceMe® Security integrates with CyberLink's U Messenger to send instant alerts to appropriate staff based on set rules.

ASA Computers is a recognized leader in server products, computing and networking with solutions for security, enterprise operating systems, digitized document management and more. FR-1 is ASA's flagship facial recognition security solution, combining CyberLink's FaceMe® facial recognition engine on a GPU-equipped server, with Vivotek cameras and VAST2 Video Management software.

"Facial recognition technology has the power to transform the way businesses operate," said Dr. Jau Huang, CyberLink's founder and CEO."  We trust that by offering a comprehensive facial recognition security solution in partnership with ASA Computers, we'll be able to help make this impactful technology accessible to businesses everywhere, with a solution they can simply install and put to work."

"We are seeing growing demand for facial recognition technology in the connected security space," said Arvind Bhargava, ASA Computers' CEO." FaceMe's® flexible and accurate engine empowers our high-performance hardware to be able to reliably detect and identify individuals in high traffic environments with industry-leading precision."

FaceMe's® edge-based architecture enables powerful, efficient processing, and higher levels of security compared to Cloud-based solutions. It supports more than 10 operating systems, including Windows, Android, iOS, and various Linux distributions such as Ubuntu x86, Ubuntu ARM, RedHat, CentOS, Yocto, Debian and JetPack. FaceMe® can run on low-power CPUs to enable facial recognition on cost-effective IoT/AIoT devices, as well as be integrated with high-end servers, workstations and personal computers equipped with GPU to provide highly efficient performance. FaceMe's® high accuracy, flexibility and security makes it the leading facial recognition engine available on the market today.

About ASA Computers

Founded in 1989 and headquartered in Fremont, California, ASA Computers Inc. has been the leader in IT server products, computing and networking since 1989. We pride ourselves in providing superior server design at competitive costs. ASA Computers offers a wide variety of engineering capabilities and has delivered products for the Datacenter industry that include rack mounted servers, fully rack integrated large systems and industrial computing systems. Learn more at www.asacomputers.com.

About CyberLink

Founded in 1996, CyberLink Corp. (5203.TW) is the world leader in multimedia software and AI facial recognition technology. CyberLink addresses the demands of consumer, commercial and education markets through a wide range of solutions, covering digital content creation, multimedia playback, video conferencing, live casting, mobile applications and AI facial recognition. CyberLink has shipped several hundred million copies of its multimedia software and apps, including the award-winning PowerDirector, PhotoDirector, and PowerDVD. With years of research in the fields of artificial intelligence and facial recognition, CyberLink has developed the FaceMe® Facial Recognition Engine. Powered by deep learning algorithms, FaceMe® delivers the reliable, high-precision, and real-time facial recognition that is critical to AIoT applications such as smart retail, smart security, and surveillance, smart city and smart home.

For more information about CyberLink, please visit the official website at www.cyberlink.com

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Press Contacts

Corporate:Steven Lien at press@cyberlink.com or by phone at: +886-2-8667-1298, ext. 2468
CyberLink Japan: Hiroyuki Imazawa at contact_pr_jpn@cyberlink.com or by phone at +81-3-5875-6650
CyberLink USA: Tim Williams at contact_pr@cyberlink.com or by phone at +1 (646) 571-0120
Germany: Stefan Winter at contact_pr_deu@cyberlink.com or by phone at +49-531-3873316
France: Laëtitia D'Urso at contact_pr_fr@cyberlink.com or by phone at +33-(0)1 79 30 90 39
United Kingdom: Steven Lien at contact_pr_uk@cyberlink.comcontact_pr_fr@cyberlink.com or by phone at: +886-2-8667-1298, ext. 2468

All companies and product names mentioned herein are for identification purposes only and are the sole property of their respective owners. Copyright © 2020 CyberLink Corp. All rights reserved.

https://www.statista.com/statistics/365104/number-connected-devices-per-person-uk/

ASA Launches Hadoop Solution on Supermicro FatTwin™ server with Scaleflux Computational Storage Card

Legacy Server Emulation Solutions

ASA launches Hadoop solution with Supermicro FatTwin™ server and ScaleFlux computational storage card to improve Hadoop performance.The new integrated solution will help organizations improve Hadoop infrastructure by increasing efficiency and performance while lowering cost. ASA is working with Supermicro as an integrator of this technology solution enabling deployments with ScaleFlux computational storage NVME drives.

FREMONT, CALIF. (PRWEB) APRIL 02, 2020 —ASA Computers Inc is pleased to announce the release of a new optimized solution for Hadoop deployments based on Super Micro Computer's, Inc., FatTwin™ server platform and ScaleFlux's computational storage card to improve Hadoop performance.

Recent tests and benchmarking of the solution yielded results which show an increase in performance over standard Hadoop installs by at least 30% while allowing significant reductions in overhead to CPUs. This improvement in performance translates to faster time-to-insight and lower cost per job. The solution is based on a mix of traditional spinning media with ScaleFlux's computational storage card in a FatTwin™ server platform. FatTwin's™ dense four Rack unit four node platform has already been adopted by many Hadoop users. Details on the deployment and total cost of ownership savings will be available in a forthcoming white paper.

"As a global leader in enterprise computing, storage, networking solutions and green computing technology, we have a long standing relationship with ASA," said Raju Penumatcha, Supermicro Senior Vice President and Chief Product Officer. "We are very excited to enable this new product offering with ASA. We believe it represents an important step forward for Hadoop customers who want to maximize the efficiency and value of their deployments."

"Existing and potential customers have shown great interest in this solution particularly because it doesn't require any special application coding and works out of the box," says founder and CEO Arvind Bhargava. "We believe this will further enhance the value we bring to our customers and give them a competitive edge in a competitive market space."

"We are thrilled to lead Computational Storage to mainstream enterprise adoption,"said Hao Zhong, CEO/Co-Founder ScaleFlux. "Two years ago we coined the term, last year we made our industry debut, and now we are at the front of a very large crowd. Our newest CSD 2000 Series products integrated with Supermicro FatTwin™ servers integrated and optimized by ASA will deliver immense value and optimal total cost of ownership."

This solution is available now and will be deployed shortly in the field.

Founded in 1989, ASA Computers is based in Fremont, California and is privately held. For more information, please visit www.asacomputers.com

on Twitter (@asacomputers)
on LinkedIn (@asacomputers)
on Facebook (@asacomputers)

About Super Micro Computer, Inc.

Supermicro, the leading innovator in high-performance, high-efficiency server technology is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and Embedded Systems worldwide. Supermicro is committed to protecting the environment through its "We Keep IT Green®" initiative and provides customers with the most energy-efficient, environmentally-friendly solutions available on the market.

Supermicro, Server Building Block Solutions, Fat Twin, and We Keep IT Green are trademarks and/or registered trademarks of Super Micro Computer, Inc.

All other brands, names and trademarks are the property of their respective owners.

ASA Computers and Stromasys Partner to Provide Legacy Server Emulation Solutions

Legacy Server Emulation Solutions

New Partnership Expands Innovative Technology Offering to Expand Technology Offerings.

Raleigh, NC & Fremont, CA, January 10, 2019 — Stromasys, the world's leading provider of enterprise-level cross-platform legacy server emulation solutions announced they signed an agreement with ASA Computers Inc, a pacesetter in enterprise hyper-converged infrastructure for on-prem or cloud IT environments. The agreement enables ASA to resell Stromasys' family of Charon products, the first technology to emulate legacy SPARC, Alpha, PDP-11, VAX, HP 3000, and HP 9000 systems. ASA now offers Charon hypervisors as a complementary component in datacenter architectures to enable a broad range of new legacy application capabilities such as additional levels of security, performance, data storage and cost efficiency.

The latest release of Stromasys' server virtualization products are now available in the cloud - thus, enabling the accelerated deployment and simplified management of enterprise applications; and the running of data centers in the most environmentally-sustainable and efficient manner, while lowering operational costs.

"The agreement enables ASA customers to capitalize on the latest advancements in server emulation technology within hybrid cloud environments and reduce both cost and power consumption in the combined technology solutions," said John Prot, CEO of Stromasys. "Additionally, Stromasys' commitment to helping our clients realize cutting edge technology arrays for cost effective legacy application migration makes ASA a logical choice. With our emulation solutions, integrated with ASA solutions, customers can yield faster time to results and world-class performance to meet mission-critical needs."

"Digital transformation is driving the need for IT teams to move quicker than ever before," said Arvind Bhargava, CEO of ASA Computers. "With the integration of Charon, ASA is bringing together the leading legacy server emulation solution as an option under our datacenter and cloud offerings to help customers quickly and easily modernize, simplify and harmonize IT operations. As enterprises modernize, they can rest assured that ASA provides a custom, managed solution that addresses the complex and unique constraints specific to their requirements."

As an Authorized Solution Partner of Stromasys, ASA Computers will extend the life cycle of business and mission-critical systems through virtualization, modernization, and system enhancement" said Robert Chen, Vice President of Sales, ASA Computers.

More information can be found on the Stromasys' partner site: www.stromasys.com/partners/

About Stromasys

Stromasys is a pioneer in enterprise-class cross-platform legacy server emulation solutions, providing modern infrastructure for legacy applications. Our virtualized environments include:

  • Charon PDP - Virtualization/ Emulation of PDP-11 arrays
  • Charon VAX - Virtualization/ Emulation of VAX (VMS) configurations
  • Charon AXP - Virtualization/Emulation of Alpha (VMS/Tru64) architectures
  • Charon HPA - Virtualization/ Emulation of HP 3000 (MPE) and HP 9000 (HP-UX) technologies
  • Charon SSP - Virtualization/ Emulation of SPARC (SunOS/Solaris) clusters
  • Charon on the Cloud - Virtualization/ Emulation of legacy systems in the cloud

Founded in 1998 and headquartered in Geneva, Switzerland with USA HQ in Raleigh, NC and sales, engineering, and research & development offices located around the world, Stromasys has implemented thousands of cross-platform virtualization solutions in over 70 countries to help organizations lower costs, protect their investments, improve performance, reduce risk, and provide easier maintenance. To find out more visit www.stromasys.com

About ASA Computers Inc

Founded in 1989 and headquartered in Fremont, California, ASA Computers Inc. has been the leader in IT server products, computing and networking since 1989. We pride ourselves in providing superior server design at competitive costs. ASA Computers offers a wide variety of engineering capabilities and has delivered products for the Datacenter industry that include rack mounted servers, fully rack integrated large systems and industrial computing systems. Learn more at www.asacomputers.com.

ASA Computers is Proud to Integrate Intel Xeon Scalable Platforms and Solutions into their Design Practice

Intel Xeon Scalable Platforms and Solutions

Here at ASA/Racklive, we are excited to announce our incorporation of Intel Xeon Scalable family platforms into our design portfolio. We believe that advancements in the Xeon Scalable lineup will significantly enhance our capabilities to tailor "winning" solutions in lockstep with our business philosophy and key design tenets.

One might ask, what is this "philosophy"? How could introduction of a new CPU or platform alone merit mention when discussing the "what and why" of our overall professional livelihood? To take a step back here and provide some context, I will retrace the avenue that led me into this discussion.

Here at ASA/Racklive, I am proud to serve this family of companies as CTO. In this role, my days span a sometimes-confusing melange of technical, interpersonal and business-related functions. Among these functions, in my "marketing role", I was recently tasked with composition of a press release to announce our "new Xeon Scalable platform lineup".

Perhaps here, I should be excited to have the opportunity to announce a new class of soon to sell ASAXYZ-123 servers to revolutionize our portfolio. Here, I am not doing this. Likely, to the chagrin of many in our company, I am refusing to announce this new accomplishment. Why am I neglecting this significant opportunity to illustrate our "new" server to you?

I refuse because this "server" does not exist.

Here, my team did not produce a new server to proffer or applaud. We did not cycle through PCB release after release, identifying issues and optimizing signaling. We did not shoot these PCB's with X-Ray beams. We did not bake them or their surrounding systems in room sized ovens. We did not shake them violently, or drop them repeatedly at varying angles from differing heights.

Did others do these and numerous additional things to produce polished and distinctive solutions?

I am happy to say that they have. Here too, I will happily say that my team has been honored to test, review and provide input to some of these "others". I know I will be happy and sometimes surprised with the accomplishments that the designers of these system boards and server platforms have realized.

To those of you I already know, good job. To others, good job too. My team is looking forward to the opportunity to assess, review and build solutions in lockstep with you.

Does this mean that my team relies totally on the accomplishments of others? Do I imply that we contribute nothing of circumstance to amplify the capabilities of our clientele? Am I saying that we do not care about Xeon Scalable or lack awareness of the capabilities this offering will unearth. Are we relegated to "just plug in" what others have done?

Of course not. All of that would be silly.

Here, I can say that what we "do", has a distinctively positive impact on the offerings of the clientele we serve. What are our "real" offerings? Here, I'll start with "you". You here, pointing. You have interacted with "our" solutions today. You have driven a stream of electrons across and through stacks of systems not long ago being composed only yards to my right or left or rear. Here, I can hear "new" such systems purring in their place, awaiting the opportunity to serve to you. Did this stream of electrons I describe fly through one of the well more than one hundred billion daily tailored advertising transactions taking place on "our" designs? Instead, perhaps you download or uploaded or contributed to an open source project using an online SCM growing as we speak on another such solution? Were you among the 100 million monthly visitors to watch a replay, play, or catch up on the news through one valued client? Were you among the 500 million who uploaded, download or shared a picture or a document via another? Here, we are. Intel is and has been here too.

Now, back to the beginning, what do we do? What are the tenets that underpin our philosophy and guide our accomplishments? How does Intel Xeon Scalable fit into this discussion?

Perhaps here it would be sensible to use differing terminology to describe our team. We are craftsmen. We don't grow the trees. We do not mill our saw blades or hammer heads. We don't oxidize and polymerize phenols to produce our cans of shiny coatings. Instead, we build on our experience to identify the best "raw materials" available. We listen to our clients. We shape and reshape, selecting the best elements, defining and refining requirements. Here, we compose and "craft" these elements to produce tailored custom solutions. The philosophy that guides us, our tenets?

Agility: First, be flexible, be willing to adapt. Enable change.

For my team, this means being "broad by design". By choice we cultivate a portfolio of elements across many who manufacture servers and their accouterments. By intent, we adapt our manufacturing model to account for regular "fine-tuning" and design iteration, giving our clients the flexibility to adapt rapidly as they grow.

Intel Xeon Scalable is in lockstep with this tenet. Among the key accomplishments here is convergence on a single physical socket (Socket P / LGA – 3647) for 2 CPU through 8 CPU configurations. This simplifies our supply chain while unveiling new opportunities for design scalability using common elements.

Scalability: Second Growing Fast and going wide... everywhere! Going fast, faster...! Bigger, growing up and up and away!

Intel Xeon Scalable brings more advancements in this category than I can mention. Among those I am most excited to see worked into our rack level designs are elements which fundamentally challenge the very definition of "a server" platform. New architectural models and options available (Omni-Path and Rack-Scale Architecture) and new technologies (Optane, Altera, Nervana) will have us building broader, higher performing and potentially broader designs that will not only enhance and improve or designs, but likely will contribute to their evolution into a "new species" of platform.

Value: Often tedious, always careful. Balanced everything - price, performance, power utilization.

With the denoted convergence on a single socket for 2-8 way configurations, wide breadth in core count, clock speed, and power demands and a plenitude of "advanced" features bringing improvements in stability, security and speed, my team will have new options to refine and adjust designs to build finely tuned solutions.

Finally, "how can introduction of a new CPU merit mention when discussing our philosophy?" I'd ask instead, now that you have read, how can it not?" We are proud to integrate Intel Xeon Scalable platforms and solutions into our design practice. I can't wait to see what my team will build.

I really really cannot wait to see what our clients will do!

ASA Computers Inc. Receives Intel HPC Data Center Specialist Status

HPC Data Center Specialist

ASA Computers Inc. announces official recognition as an Intel technology provider and HPC data center specialist.

FREMONT, CA - 11/11/2016 — ASA Computers Inc is delighted to announce it has been officially recognized as an Intel technology provider and high-performance computing (HPC) data center specialist. The official recognition confirms ASA's position as a company of excellence that has demonstrated a strong and high-caliber commitment to deploying Intel-based HPC solutions.

"We have been an industry leader in HPC solutions for over a decade now," says founder and CEO Arvind Bhargava. "We are proud to have our abilities and our contribution in deploying Intel-based HPC solutions recognized in this way and delighted to bring our high-performance computer designs into the modern data center."

ASA Computers Inc. is also a platinum partner of the Intel technology provider program, entitling the company to significant benefits, and giving it the ability to stay up to date with the latest technology while retaining its competitive edge. ASA has been the leader in server products, computing and networking since 1989, providing superior server design at competitive costs. ASA works closely with Intel to develop solutions that expedite innovation and produce groundbreaking results in the areas of voluminous data, visualization and computing-intensive applications. The company offers a variety of configurations that can address diverse workload, performance, and efficiency requisites.

"Our servers help individuals, companies and organizations to provide more efficient work with a higher ROI for products and services," says Arvind. "ASA Computers Inc. has met challenges with ingenuity and produced clever solutions that reduce costs, decrease time-to-market, and deliver consistent quality."

Founded in 1989, ASA Computers is based in Fremont, California and is privately held. For more information, please visit www.asacomputers.com

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